Masi is one of Italy’s key historic wine producers and a leading name in Amarone, with roots in Valpolicella Classica dating back to 1772. Still owned and run by the Boscaini family, the company has built its identity around native grapes, the Appassimento technique and a long-standing commitment to the culture of the Venetian regions. A defining chapter in that story began in 1973, when Masi entered into collaboration with the Conti Serego Alighieri, descendants of Dante, bringing one of Valpolicella’s most historic estates into the group and reinforcing Masi’s role as a custodian of regional heritage. Over time, Masi has expanded beyond Valpolicella into other historic wine areas including Trentino, Friuli, Valdobbiadene and Tuscany, combining heritage with technical innovation through the work of the Masi Technical Group. The result is a portfolio of regionally authentic wines with strong international recognition and clear premium positioning.

Historic family ownership – Founded in 1772 and still led by the Boscaini family

Expertise in Appassimento – Masi completely reinvened the traditional Appassimento drying method from the 1950s, structuring the way it is utilised around the world today.

Premium regional representation – Covering heavier and lighter reds and whites across all the key regions of Veneto

Innovation and sustainability – Certified VIVA sustainable wine, The Masi Technical Group combines traditional viticulture with environmental responsibility, research and modern cellar practices.

Luxury hospitality and cultural cachet – Masi strengthens its brand through wine tourism, its cultural projects and iconic estates such as Possessioni Serego Alighieri, giving the brand added story, prestige and consumer appeal

For more information please visit masi.it